Hi, I’m Al —

a Los Angeles-based creative producer and content strategist with 8+ years of multi-platform experience across entertainment, wellness, and lifestyle brands. From social-first storytelling to large-scale campaign rollouts, I specialize in end-to-end production that brings ideas to life with clarity, creativity, and results.

I’ve led cross-functional teams on everything from TikTok trend-driven ads to prestige IPs like House of the Dragon. Whether collaborating with media buyers to optimize performance, partnering with editors to shape narrative, or managing vendor relationships on set, I thrive in the fast-moving space where strategy meets execution.

My portfolio includes work for HBO, Golden Hippo, Jeep, Kellogg’s, and Geico. I’m known for being calm under pressure, collaborative by nature, and always tuned in to what makes content connect—on any platform.

I was born and raised in LA, and I bring a laid-back, thoughtful energy to every room I’m in. When I’m not deep in a production timeline or concept deck, you can find me chasing sunshine with my golden retriever, Jersey.

Present:

Golden Hippo | D2C Marketing Company

Production Manager & Creative Producer

>Lead production of innovative, data-driven content campaigns across social, digital, and video platforms, driving measurable audience engagement and brand growth.

>Manage complex production timelines, budgets, and vendor negotiations, streamlining workflows to consistently meet high-volume demands.

>Pitch and execute trend-driven creative concepts, collaborating closely with internal stakeholders and external partners to ensure alignment and strategic execution.

Past:

>Associate Producer, Framestore Pictures | Commercial Production Company

>Production Coordinator, Good Banana Productions | Prestige Television Development

>Assistant to Showrunner, HBO | House of the Dragon

Expertise:

  • Lead end-to-end production of branded content—from trend spotting and strategic brief writing to on-set direction and post-delivery—bringing clarity, energy, and creative instinct to every phase.

  • Produce multi-platform campaigns that live and breathe across TikTok, Instagram, YouTube, and broadcast—always with an eye on what works, what’s next, and what the audience actually wants.

  • Collaborate with cross-functional teams—including creative, media, post, and talent—to bring big ideas to life while keeping timelines sharp, budgets clean, and vibes collaborative.

  • Translate performance data and cultural cues into actionable creative pivots, crafting content that isn’t just beautiful—it performs.

  • Navigate high-volume, fast-paced environments with calm confidence, balancing short-term execution with big-picture strategic thinking.

  • Build thoughtful, high-impact content for brands like HBO, Jeep, Kellogg’s, and more —always rooted in storytelling, always audience-first.