Hi, I’m Al —

a Los Angeles-based creative producer and content strategist with 8+ years of experience helping health, lifestyle, and wellness brands tell stories that inspire, educate, and connect. I believe the best content doesn’t just entertain, but deepens trust, sparks curiosity, and reflects the values of intentional living.

I’ve launched and scaled video series, guided creative production, and built cross-platform strategies that translate long-form storytelling into shorts, Reels, and TikToks. My approach blends big-picture strategy with hands-on execution: directing shoots, collaborating with editors, mentoring creative teams, and ensuring every piece of content feels both polished and purposeful.

Across every project, I’m known for creating calm in the chaos, leading with empathy, and always staying attuned to what makes content truly resonate.

My approach is to bring a thoughtful, grounded energy to every room I’m in. When I’m not immersed in production timelines or concept decks, you’ll find me chasing sunshine with my golden retriever, Jersey, or exploring new ways to live and create with more intention.

Present:

Golden Hippo | D2C Marketing Company

Production Manager & Creative Producer

>Lead production of innovative, data-driven content campaigns across social, digital, and video platforms, driving measurable audience engagement and brand growth.

>Manage complex production timelines, budgets, and vendor negotiations, streamlining workflows to consistently meet high-volume demands.

>Pitch and execute trend-driven creative concepts, collaborating closely with internal stakeholders and external partners to ensure alignment and strategic execution.

Past:

>Associate Producer, Framestore Pictures | Commercial Production Company

>Production Coordinator, Good Banana Productions | Prestige Television Development

>Assistant to Showrunner, HBO | House of the Dragon

Expertise:

  • Lead end-to-end production of branded content—from trend spotting and strategic brief writing to on-set direction and post-delivery—bringing clarity, energy, and creative instinct to every phase.

  • Produce multi-platform campaigns that live and breathe across TikTok, Instagram, YouTube, and broadcast—always with an eye on what works, what’s next, and what the audience actually wants.

  • Collaborate with cross-functional teams—including creative, media, post, and talent—to bring big ideas to life while keeping timelines sharp, budgets clean, and vibes collaborative.

  • Translate performance data and cultural cues into actionable creative pivots, crafting content that isn’t just beautiful—it performs.

  • Navigate high-volume, fast-paced environments with calm confidence, balancing short-term execution with big-picture strategic thinking.

  • Build thoughtful, high-impact content for brands like HBO, Jeep, Kellogg’s, and more —always rooted in storytelling, always audience-first.