Rob Lowe for Ultimate Pet Nutrition
Role: Creative Producer
Production Company: Golden Hippo
I produced a high-profile campaign featuring Rob Lowe for Ultimate Pet Nutrition, guiding creative strategy, on-set execution, and post-production to deliver content that blended authentic storytelling with brand performance goals. Collaborating closely with talent, brand stakeholders, and production partners, I ensured a smooth process from ideation through delivery. Within the first 7 days of launch, the campaign drove 160% ROI, underscoring the balance of strong creative and measurable results.
Maggie Q for Activated You
Role: Creative Producer
Production Company: Golden Hippo
I originated and developed the campaign concept for ActivatedYou with Maggie Q, shaping a creative approach that highlighted her authentic voice and connection to wellness. From ideation through on-set production and post, I led the team in bringing the vision to life, ensuring the storytelling felt both personal and performance-driven. During its first week in market, the campaign generated 157.79% ROI, demonstrating the power of marrying creative innovation with brand impact.
Cesar Millan for Dr. Marty Pets
Role: Creative Producer
Production Company: Golden Hippo
I produced a campaign featuring Cesar Millan for Dr. Marty Pets, balancing high-profile talent collaboration with precise execution across creative and production workflows. From coordinating on-set logistics to shaping narrative direction, I ensured the content aligned seamlessly with brand strategy and resonated with pet owners. In its first week, the campaign delivered 130% ROI, highlighting the effectiveness of authentic storytelling paired with performance-driven strategy.
Dr. Steven Gundry for Gundry M.D.
Role: Creative Producer
Production Company: Golden Hippo
I produced a series of social-first ad campaigns for Gundry MD, designing content that felt native to platforms like TikTok, Reels, and Shorts. By leaning into UGC-style storytelling and current social media trends, I helped craft creatives that were both authentic and performance-driven. My role spanned concept development, casting and directing talent, and managing production logistics through post — ensuring every piece was optimized to stop the scroll and deliver results. One campaign achieved a 161% ROI, underscoring the impact of pairing trend-driven creative with precise execution.